Mellowdrama is a one-stop solution for prêt wear! It believes in using pure fabrics with easy fits, contemporary cuts highlighted by fine embroideries and quirky embellishments.
The brand curates for the woman who is unabashely herself and expresses her take on the world through fashion that is bold yet comfortable. The brand uses quirky embellishments, embroideries, statement sleeves, ruffles, denim details, pearls, beads and crystals for its innovative and unique designs. We believe in comfort chic and that high-fashion can be comfortable and affordable.
Aaina Mahajan studied at London College of Fashion, following which she worked in garment exports with brands like Top shop and River Island.With all this industry experience tucked under her belt, she was struck with the lack of clothing which marries comfort and high fashion at affordable prices! She realised that she could design for women and launched Mellowdrama in August 2016.